“Get More Business from Your Website” is  an interactive training session and workshop being run by David Foster of Honeystone on Wednesday 18th October 2023 from 10:00am to 12:30pm.

Some of the areas covered in the session will include:

Strategy and Planning

• Your website as a reflection of your business
• Linking business, marketing and content strategy
• Using SWOT and PEST analysis to improve your online presence
• Mapping content strategies to user journeys
• Most wanted responses
• The SIMPLE content model
• Group exercise

Getting People Onto Your Website

• Build quality builds trust
• SEO vs SEF
• The importance of being search engine friendly
• Driving traffic to your website
• First impressions are irretrievable
• Through user journeys to most wanted response
• Conversions and SMART goals
• Social Media (Gen Owen)
• Group exercise

First Impressions

• The importance of first impressions
• Hero images
• Titles
• Checklist

Closing Deals

Gwyn Russell - United EPoS Solutions

Publishing

• Encouraging return visitors
• Types of content to get returns
• Referrals
• Multichannel and omni-channel
• The power of video
• Choosing the right platform and CMS
• Types of content
• Helpful tools
• Group exercise

Referrals

Karl Wiltshire, Wiltshire Wealth Management

Motivation

Getting from “Should do” to “Done! (Anthony Brister CBE)

What to expect from BoB

Benefits of joining BoB