Structuring Your 60 Seconds for More Referrals
We are all busy people and sometime we have to make up our 60 seconds on the spot, tell a story or just wing it. This ed slot looks at how help your fellow BoB members find you more referrals.
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Website content creation is often approached as a list of topics or pages to be worked through and ticked off. This approach misses several key steps which actually make the job simpler and the results more effective.