Website content creation is often approached as a list of topics or pages to be worked through and ticked off. This approach misses several key steps which actually make the job simpler and the results more effective.
A more effective approach is to start by looking at the six key stages where your website should make it easy for visitors to find, choose, buy, use, recommend and rate your products and services.
Understanding how these stages work flow means means you can develop more focused content to clearly address each step of the journey.
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